SENSORY OVERDRIVE

Land Rover decided to engage their consumers with a new ‘Sensory Overdrive’ experience using Blippar Augmented Reality technology.
It gave people the opportunity to experience the car in a tangible-digital way, activated from a large print campaign.

The first of 3 experiences integrates phone vibrations with different terrain, the second uses the phone as an accelerator pedal to harness the power of the engine, and the third, showcases a POV video. 


 

WATCH THE RANGE ROVER SPORT RACE TO THE TOP OF PIKES PEAK IN RECORD-SETTING TIME.