We were tasked  to create a highly shareable film for Samsung Global that would  demonstrate the circular UX of the new Samsung Gear S2 Smart Watch in a fun and vibrant way.

So, we created a heightened demo that features a diverse cast of over 150 performers that includes musicians, athletes and dancers executing a variety of everyday actions. Choreographed together they form one epic performance all captured in camera.


Results:  45.5 Million combined views, AdAges's 3rd most shared video of 2015 and R/GA New York's 2nd most viral video ever.