B.A.R.T. THE ROBOT INTERN
In order to bring to life TD Bank's Bank Human philosophy, we created a new multi-channel campaign centered around a fictional robot named B.A.R.T. (Banking Assistance and Registration Technology). He’s a former employee of “Other Bank” (representing all other banks & their “robotic” way of banking.
Despite his background, TD Bank believes that by taking B.A.R.T. on as their new intern, they can help him unlearn his rigid and robotic ways. Through his friendly and helpful new colleagues, he comes to understand TD Bank’s uniquely human approach to banking, bringing him one step closer to being human.
Meet B.A.R.T. (Anthem TVC)
New Customer (online)